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This attractive franchise is a wholesaler and retailer of high quality hand-made, award winning preserves, produced by the franchisor and supplied under licence. The territory covers both the whole of Cornwall and North Devon and is run by a husband and wife team on a part-time basis from a home office.
The franchisor has been established 22 years, operates from a production unit in Somerset and provides marketing support, including website, attractive branding, brochures and point of sale material, in addition to the product range.
The Devon & Cornwall franchise currently generates annual sales of around £40,000, of which c. 80% is generated via direct retail at shows and events, with the remaining 20% wholesale orders to around 40 retailers and caterers. The level of sales reflects the lifestyle approach adopted by the current owners, in large part as a result of health issues (the business generated sales of £108,000 in 2015). There are therefore significant growth opportunities including adopting the fuller Cherry Tree range that includes cheeses and biscuits, in addition to the preserve range. There are also development opportunities on the retail side, including attending more shows and the wholesale side by increasing the geographic area supported, within the Cornwall and North Devon franchise territory.
Current sales of £40,000 generate net profits of £8,000. The guide price for assets and goodwill is £17,950 plus stock at value (estimated at around £2,000). The vendor will accept an element of deferred payment.
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