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Independent brewery takes on America

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Once a small business selling hand brewed and bottled beers out the back of a beaten up van, the popular independent craft beer maker, BrewDog just announced its first ever overseas brewery in Ohio, USA.

Best known for its alternative ales like Punk IPA and Vagabond pale ale, the independent Scottish brewery has made plans for a $30.4 million 100,000 sq ft site in Canal Winchester in the Columbus Region of Ohio.

Craft beer has become a popular small business investment and a booming industry in the US with the influx and emergence of microbreweries.

According to IBIS world it is ‘one of the fastest growing and most popular alcoholic beverage segments in the United States’.

BrewDog co-founder James Watt recently stated in their press release that "America has one of the world’s most eclectic, energetic beer scenes imaginable”.

Set to open in 2016, BrewDog hopes to produce 852,000 barrels of beer at the site within the first 3 years of business.

As a brand they use alternative methods of funding to establish and grow their alternative and defiant image.

They are currently running their fourth crowdfunded campaign in the UK and have raised over £5 million of their set goal of £25 million in just 20 days.

Their US endeavour also relies heavily on this strategy, and they have recently pitched a new campaign aimed at the US market and investors.

Watt says that their “International expansion plans have always been ambitious, but our intentions stateside are probably up there with some of the most ambitious”.

"The people of Ohio have absolutely bowled us over with their enthusiasm, passion for beer and warm welcome! Their reaction has been incredible, it’s awesome to know we’ve made the right choice with where to lay the foundations for our American home”.

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