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Online Mattress In A Box - Retail Business For Sale

Asking Price:
$295,000 (AUD)
Sales Revenue:
$500K - $1M (AUD)
Cash Flow:
$100K - $250K (AUD)

What an opportunity! Here’s your chance to own and operate a successful online business, with minimal overheads, amazing product, established systems and procedures, with huge potential for growth.

Location Details
The business is currently based in Sydney, however it can easily be relocated to any location in Australia. All that is required is a small warehouse facility with the back of house operations easily conducted from a home office if required.

This business would suit a dedicated, focussed, owner / manager with a desire to succeed. Being an online business, basic computer skills are a necessity. Any sales, marketing, communication and / or customer service experience will be an advantage. However, as the systems and procedures are already in place, this can be learnt whilst running the business.

About the Business
This is an established, successful, online mattress in a box importing and retailing business with distribution Australia wide.

The product itself is a high specification, excellent quality mattress, made in China exclusively for this business. The manufacturer is a great asset to the business, with their quality control, reliability and communication skills second to none.

Currently there is only the one product to manage, that comes in five different sizes. It makes importing, warehousing and distribution very easy to manage. Of course, there is the potential to diversify into complimentary products including bed bases.

The product has received awards and excellent online reviews for its quality, comfort and value for money. It is considered a competitor of Koala and Ecosa mattresses, the later which reportedly has a turnover of $30 million annually.

The business uses its online platform to educate customers on the product and once they make a purchase, the largely automated system will organise the delivery. Most deliveries are concluded within 24 hours.

The systems and procedures are in place for marketing the business in traditional forms as well as social media, along with an extensive database of satisfied customers who readily refer their friends and family to the business.

With all the tools to operate this business successfully at the ready, all it needs is a new, energetic, capable owner to take it to the next level and cement its place as a market leader.

The business was conceptualised in 2016 after identifying the dramatic increasing demand in the USA and Europe for the mattress in a box concept, along with the missing alternative in the Australian market for a comfortable and high-quality mattress in a box.

After the product was designed, tested, produced and the website developed and systems and procedures established, it was launched to the market in September 2017.

Property Information


Can be located anywhere in Australia in a small factory unit.

Premises Details:

A small warehouse facility is required to store the product and enable easy collection for the freighting companies.

Business Operation

Expansion Potential:

The increasing awareness and upward trend of the mattress in a box industry demonstrates the enormous potential for growth in this business, as well as the opportunity for product diversification, all backed by the ability to capitalise on the already established reputation, awards and excellent online reviews for this business.

Reasons for selling:

The current owner / manager of the business is retiring.

Trading hours:

The business is operating 24 hours / 7 days. However, you can choose your working hours to suit you and your lifestyle.

The business suits an owner / manager. At this stage it is easily managed by one person, of course as the business grows there will be a requirement for additional, operational staff.
Years established:
2 years

Other Information

Support & training:

Full training and support included

Home based:
This business can be run from home.
This business can be relocated.

Contact Information

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