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This high growth premium apparel brand is ideally positioned in an extraordinarily attractive high growth apparel market segment. Due to the product category’s popularity, coupled with this bourgeoning label’s customer embraced designs and premium quality, the firm has achieved remarkable year over year growth. The still fledgling line is already tracking to do over $4.0 ml in 2018 revenues.
The label sells via a variety of retailers nationwide via its reps, does private label for nationally recognized organizations, and also sells online direct to consumer. This accounted for 10% - 15% of 2017 sales. The company grew by 100% in 2014, was up 40% in 2016 and another 20% in 2017. It has yet to officially launch internationally but it feels it is well positioned to do so. With a record setting 2018 start, the company did over $200,000 in estimated first quarter Seller’s Discretionary Cash Flow, and anticipates 300%+ growth from its direct to consumer online retail channel.
The label operates out of a 5,000 square foot facility that leases for $4,000 per month plus triple net expenses. A new lease, with potential options, will be negotiated in the sale or the business can be relocated or folded into an existing operation. All of the company’s furniture, fixtures, equipment, patterns, branding, intellectual property and over $600,000 in work in progress will be included in the asking price. Its $350,000 in receivables and $300,000 in working capital will not be included but may be purchased at cost in addition to its asking price. $850,000 in inventory will be sold at cost at close.
A brand-oriented operator can take this opportunity to the next level, as its creation and launch have largely been approached from a production driven perspective. It has a full-team of capable designers and a staff of nationwide representatives, yet significant domestic and foreign growth opportunity remains. As it stands they have a tremendous in-house direct to consumer sales presence via their online sales channel, a high growth wholesale business and private label accounts with some of the nation’s most recognized fitness related brands.
While this opportunity exists in apparel most attractive product categories, the brand has not limited it potential by only being viable in a single competitive set. Rather, they have positioned themselves to be able to take on the majors in each segment with their trendy styles and premium offerings. They can pivot in any direction the market demand dictates. This may even include growth in the fashionable tubular or functional compression wear markets. The company’s in house design team provide it a unique flexibility and product versatility with concept to production turn times the cannot be matched.
2 Weeks at 20 hrs/wk
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