FullPivot provides content strategy framework for local businesses
The goal of a content strategy is to transform business objectives into a plan that uses content as a principal means to accomplish them .
The content strategy of a business should focus on producing quality content, engaging the audience, and measuring success.
· 81% of companies view content as a core business strategy (CMI).
- The top three primary goals of creating content are boosting sales, building relationships with customers, and increasing brand awareness (eMarketer).
- Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (Demand Metric).
Businesses with a clear brand message make more sales. FullPivot can supply entrepreneurs with a proven framework to help a local business clarify their message, engage their target audience, produce more effective marketing content and increase revenue.
Entrepreneurs can operate Full-Pivot under a centralised brand complete with marketing tools and training. This is an opportunity for an entrepreneur to deliver a complete digital transformation to businesses and earn a brilliant income while operating from the comfort of their home.
“Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu