With the 2016 UEFA European Championships kicking off next week, leading franchisor, Driver Hire, is ensuring that all its customers are up to speed with all the football action.
The company, which has nearly 100 franchised offices nationwide, has supplied them with a Euro 2016 poster covering all the teams, all the rounds, all the way through to the final.
“Timely marketing material is all part of the full back-up and support our franchisees receive as part of their franchise fee,” says Graham Duckworth, Driver Hire’s Franchise Sales Director. “Major international sporting events such as Euro 2016 are good news for our franchisees as they regularly see an upward surge in business. Clients – particularly those in the food and drink industry – often need additional short-term staff to meet increased demand as we become a nation of armchair football fans for the duration of the tournament.”
To help clients plan when they may need additional staff, not just for the football finals, but for the whole of the summer, Driver Hire has printed a ‘Summer Holiday Planner’ on the reverse of the Euro 2016 poster.