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Established in 2004 by the Owner, the business is a well settled, highly regarded PR agency offering a wide range of B2B and B2C services to many market sectors including Manufacturing and Engineering, Environmental, FMCG, Industry Associations, Recruitment, Printing, Business Services, IT, Energy, Broadcast, Logistics, Retail, Outdoor Living, Home Interest, Online Communities, Sport and Lifestyle, Health and Medical, Legal Services, Personality/Celebrity.
The team are all senior PR consultants. They are highly experienced in all forms of PR and can offer a bespoke range of options for a client. Their excellent supplier networks enable campaigns to be carried out without delay and on budget. The company has excellent local relations and is well placed to bring brand coverage into the area with many satisfied local high profile client testimonials.The company’s success is based on the strong relationships that exist with their clients. The ongoing and timely PR support that is given by the agency has proven results evidenced by the high level of client retention. The client testimonials are excellent and reflect not only the varied sector experience of the agency but also their strong work ethic.
The company manages clients throughout the whole PR process from start to finish - in a nutshell the agency’s core focus is to raise brand awareness and ultimately increase sales. The team work to fully understand the concepts that make up each client product or service, and in turn, promote a clearly defined campaign, securing confidence in potential customers and stimulating interest in appropriate markets. The agency gives feedback on all key aspects of a campaign directly to the client.
The agency has a refined and desirable set of skills, which work cohesively together; these include but are not limited to: Bespoke PR strategy development, Maximising hardnews on successes, Issue-led media management, PR copywriting, Consumer Product Placement, Coordinating Media Tours, Online PR impact and integration, Social Media management and training workshops, Blogger relations, Online copywriting, Campaign evaluation and measurement, Crisis Management, Event strategy, Speaker Support, Brand Positioning, Messaging frameworks and training workshops, Award research and entries with associated media relations.
The team have a strong understanding of digital PR in all forms and its role in the modern PR campaign. This incorporates Key Influencer management and is vital to their cutting edge client offering. This is clearly a growth area in the industry and one that the team are well set to push forward.
The business has very high standards of customer service and takes pride in the high levels of client retention that this brings. This is achieved through regular face to face meetings with clients. In addition, the company ensures that consultants are always available to ensure client satisfaction at all times. This gives its clients the trust that a successful business relationship needs. The company has longstanding relationships with clients that extend over multiple years in some cases.
Honest, straightforward approach
Experienced consultants with established industry networks
Excellent understanding of digital PR
Established longstanding clients with healthy budgets
Direct and long lasting relationships with key influencers
Unrivalled client retentions
Innovation in the evaluation of campaigns to ensure continued success
Strong and steady financial performance
With a strong base to grow from, and a history of successful practice, the business is primed for future growth and expansion via marketing the services to a wider audience.
There is a great opportunity to expand geographically.
The Social Media division the business has set up represents a key area for growth moving forward. This is an ever expanding marketplace but already generates excellent results for the business and its clients. This could easily be scaled up to meet the growing market demand for this new way of communication.
The role of key influencer communications is a rapidly expanding sector within PR and one that presents great opportunity for a new owner to push the business further into.
The outlook for the business is strong with no clear budget cuts for existing clients who are also growing within their own sectors.
There is scope for a new owner to offer a Full Service PR package to clients.
The business is being offered for sale on a going concern basis: all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.
The business is currently located at the owner’s home property and can easily be relocated.
The company has an established customer base and its route to market is based on referrals. In addition, exposure is gained by speaking at industry events. The company has a comprehensive website as one would expect for a business in this sector.
The vendor has other interests and cannot commit the necessary resource to the business. The business is ideally positioned for a new owner to maximise the many opportunities at its disposal and take it through its next period of growth.
The vendor is open to agreeing a handover period for the successful transition of the business operations to new ownership.
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