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Truth Aesthetics, LLC DBA Trufora is a skincare company with strong brand recognition. The company currently markets its products by utilizing various platforms such as HSN, Ipsy, Birchbox, etc. and has a robust pipeline of opportunities for long-term growth.
· Two patents issued and multiple patents pending on product formulations
· Three trademarks issued on branding that is protected internationally
· 18 proprietary formulations
· Multiple patient clinical studies performed with outstanding results and feedback
· Strong industry relations and streamlined efforts that reduce costs
· Digital and e-commerce business allows for speed to execute, measure, and optimize results
· Further invest in additional retail partners, new product launches, and marketing efforts
· Hire additional personnel and sales team to assist with inventory planning and production
· Focus efforts on expanding its Amazon retail channel
· Continue to build and grow the brand by adding additional products and offerings
· Expand into the professional market by partnering with additional dermatologist and plastic surgery offices
· Austin, Texas
· The company primarily targets women and men in their late 20s and older who wish to improve or maintain their skin quality.
· The company leases office space in a large multi-office building for its headquarters; however, it mostly utilizes virtual office spaces.
· The sole owner is open to various deal structures; however, she would prefer to find a capital partner who can help take the brand to the next level.
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